We like to think of ourselves as thoughtful, analytical individuals who take onboard information carefully, but there a truth that contradicts this concept. When it comes to marketing messages and branding, we gravitate more towards videos and images than static words and paragraphs – it is just a fact.
This makes it imperative for online operators in the field of search engine optimisation (SEO) to cater their images to the digital marketplace and the search engines they are attempting to impress upon.
Rather than throwing up hastily crafted pictures for the sake of time saving, it is strongly advised that organisations stop to optimise their images. The value in this process is evident for all to see, and here we will discuss the advantages of embracing this approach.
Image Search Indexing
The rate of image searches conducted by Google is on the rise. Traffic is heading this way as it reflects the demands of users all across the globe and having branded content in this field is paramount to your success. This speaks to brand visibility as consumers draw a parallel between your product or service offerings through image form.
Whether you are publishing on a website, on a social media account or an online document, each and every image will require keyword inclusion in a number of fields. This will include alt-text, title and descriptions where you as a company have the opportunity to boost your on-brand terms and signals that drives traffic and visibility.
Helps Conversion Aims
Whilst indexing and keyword inclusion is a tangible quality, the ability to convert the uninitiated to the initiated is something of an intangible quality. People gravitate to images, particularly when you can educate and entertain through image form. The entire concept of marketing is to improve the messaging and to convert sales and this is where optimised pictures score an edge.
Minimises Bounce Rate
Search engines will score you down if the traffic garnered by clicks happens to be only on the domain for a limited amount of time. This is classified as the bounce rate and the lower this is, the better health your page will be in the eyes of Google. Delivering a series of optimised images will improve this facet.
Boosts Loading Time
Poorly optimised images have a habit of slowing down the loading time of your page. When it comes to platforms such as smartphones and tablets, this particularly hampers your performance and marks you down. To help Google and the end user, upload optimised pictures to cut down on that loading time.