Sometimes optimising your brand on the web will require thinking a little bit outside the box. Most SEO operators will have a general grasp of the basics that underpin this activity. From keywords to multimedia inclusion, social media and Google Adwords, many brands will cover the essentials.
When it comes to small to medium business enterprises that are looking for that small edge that can score them quality traffic without investing thousands of dollars, there are techniques that are not considered traditional.
Here we will outline a handful of these strategies that can give you a leg up on the competition by embracing some concepts that are a little unusual.
Develop Your Own Branding Phrases and Keywords
As you struggle to find that ideal space that occupies a name and service that is not too bland to be lost in the traffic or too niche to avoid all scrutiny, why not invent your own branding terms? Leading promoters such as Nike (‘Just Do It’) and McDonalds (‘I’m Loving It’) have coined infamous catch phrases that are synonymous with their label. Others integrate phrases that are related to their niche but not exact-matching, a technique that gives them added traction.
Customise Multiple Landing Pages
It is an oversight that is easy to make, yet it is something that should be put on the record for the sake of this exercise. Your landing page i.e. the webpage that you send your customers to when promoting a link, an article or a post of some description, is an ideal source of boosting your SEO endeavours.
What should be embraced in this regard is crafting multiple landing pages that are specific to a single product or service that you are driving through a singular and targeted campaign. Avoid the bland and generic mode of sending traffic to your home or contact page. Tie in your keywords and multimedia to drive home a single topic and issue in mind and create a landing page designed entirely around it.
Stand Out With Unique Posting Schedule
There will be accepted times to post and plug your content. This is an accepted norm where emails are ideally sent between Tuesday to Thursday and between the hours of 8.30am-11am to score the best traction and cut-through. Yet there is a school of thought that postings particularly on social media should be varied in order to stand out. Think about those consumers who are tapped online in the late afternoons and early evenings. Tap into this market and vary your scheduling of content to find some free space.