The Internet reached a tipping point in 2016 when online web traffic became more dominated by mobile users than their desktop counterparts. Even since that moment in time, brands and digital operators have had to adapt to a new landscape where the handheld device was king – the old model had to be discarded.
The trick now for SEO experts is to cater the same principles of garnering traffic to a marketplace that is tapped into their apps and looking for domains that service their content needs. So how best to execute this strategy? Here we will outline some of the new fundamentals that you should be practicing to appease the smartphone user.
Tie In Social Sharing Buttons
Given the amount of time and effort you will invest as a brand delivering quality content, why not give your users the capacity to share the love through social media channels? Avenues such as Twitter, YouTube, Facebook, Instagram, LinkedIn and Google+ are ideal sources of traffic generators that are easy to access across mobile applications. Ensure that the sharing buttons are easily accessible as you provide sources such as WhatsApp, texting and Facebook Messenger as a means of sending pages and content to as many devices as possible.
Prioritise Local Listing
Your postcode is not a small detail, but one of the key contributors to scoring a plethora of traffic from domestic consumers. Should you be based in a city, regional hub or rural area, then your keyword integration should make this the forefront of your strategy. From multimedia content to descriptions, headings, URLs and everything in between, make the local listing a major priority. Search engines require mobile sites to be categorised by their geography and having this data prevalent at every turn will help your campaign from a marketing and visibility standpoint.
Be Functional and Practical
The layout of your webpage on mobile should be designed to smartphones of all shapes and sizes. If there is a tangible difference between what users encounter from an iPhone to a Blackberry and a Samsung, then errors have been made to the functionality of the design. Keep tabs to the bare essentials and streamline all content towards a key call to action (CTA).
Cut out some luxury extras such as Flash integration and ensure that headings, images and video is published with simplicity. More bells and whistles will slow down performance and hamper you in the long-term for mobile users.